28 Apr What are your website load times?
What are your website load times?
Load speed is the speed at which your website loads. There are a number of sites where you can measure your PageSpeed. Load speed is important for a number of reasons. Primarily, because faster loading websites offer a better user experience than slow ones. Put simply, people hate waiting for a page to load.
But it’s not just desktop users. We have reached the tipping point where mobile browsing has overtaken desktop and laptop browsing – 51 percent over 42 percent in the US in 2015. And if there’s one thing that mobile users demand it’s fast websites.
Google understands this, and that’s why it specifically states that site speed is one of the variables that it measures as part of its overall search algorithm. It won’t tell us how much of a ranking factor load speed represents, but it doesn’t often shed light on its algorithm so when it does it’s worth taking note.
Now, without getting into too much detail about what makes upload speed, there are dozens of factors involved, many of the design related. These are the tweaks that an experienced, and usually expensive, a web developer needs to make to the code of your website.
The bottom line? Speeding up your website can get expensive and takes time. But one area where you can get fast results is the type of web hosting you choose. By upgrading to either Solid State Drive (SSD) hosting or switching to a Virtual Private Server (VPS) you can dramatically improve your load speed at a fraction of the cost of overhauling your site’s code.